These awards are open to any student in their final year of university and Young Planners with less than two years’ work experience.

For students it’s your chance to win an internship at top agency, Fallon, or be fast tracked into the second interview stage for Leo Burnett’s graduate programme. For Young Planners it’s the opportunity to win your first APG Creative Strategy Award.

The brief was created jointly by Leo Burnett and McDonald’s: refresh the appeal of a 60 year old product for your own peer group, the McDonald’s Big Mac.

Entrants are all to answer the same brief by submitting a written paper of up to 1,000 words or less.  Along with a summary of 200 words to be featured on our website. This is a live brief issued by a senior client at McDonald’s who will be active in the judging process. View the brief.

Deadline for submissions is 31 May 2015.